New Orleans is in it’s Biggest ERA: Lola’s Guide to Taylor Swift’s Eras Tour Weekend

By Axel Lola Rosa

It’s no secret the weekend of October 25th the city of New Orleans has a big Reputation to uphold when it comes to hosting outsiders for an event. President and CEO of New Orleans & Company Walt Leger, told Forbes Magazine that the city is fully prepared and is rolling out the red carpet for visitors for Taylor Swift's next stop on the Eras Tour. Forbes also reported that the Eras tourism has significantly boosted the economy in cities across the U.S. and worldwide. Leger noted that the economic impact on New Orleans is substantial, with hotels fully booked and restaurants and bars, many featuring Taylor-themed offerings, expected to be busy. While the city grows in economic value, let’s go over some Swiftie essentials for the weekend!

As a New Orleanian, fellow Swiftie, Gaylor, Lover, New Romantic, Anti-Hero, and a big advocate for tourism I would like to welcome Taylor Swift’s Eras Tour to New Orleans. I am excited to see fellow Swifties welcoming guests to our beloved city with fun events, delicious brunches/dining, and unique shopping options. Before the weekend of the 25th, during, and probably after, the city will celebrate all things Taylor in Style.

Are you ready for it? If you’re Uptown, start your Friday with an I-Island Breeze ALL DAY ALL WEEKEND Taylor’s Version: Happy Hour at The Rum House on Magazine Street which includes Swiftie inspired cocktails like the T-Swizzle or Lavender Haze THC Jello Shots and mocktails like the Blank Space Lemonade. You can even try their Teardrops On My Nachos. Thirteen percent (a nod to Taylor’s favorite number!) of their “In Our Rum Era” sales will benefit the Ella Project, a local nonprofit organization that provides essential legal and business resources to Louisiana musicians, helping them navigate the complexities of the music industry. True Swifties know that Miss Swift would appreciate this!

Afterward, grab a drink to go and trickle over to Fleurty Girl for your last-minute Taylor-inspired gifts and souvenirs for those loved ones who couldn’t make the show. No shade. Buy another T-shirt too. You know you want to! For last-minute accessories or that final touch of sparkle for your concert outfit check out the Funky Monkey for the best festive wardrobe selections Uptown. 

Of course, as we get closer and closer to the Dome we need options too. Right? Virgin Hotels New Orleans, all weekend long, will also offer a variety of Taylor Swift-inspired activities such as a Live DJ entertainment set, photo opportunities, airbrush tattoos, and both alcoholic and non-alcoholic Cruel Summer cocktails. Join the pre-concert party, “This Is Our Era: Swifties Pre-Concert Party,” at Dreamboat on the 13th floor. You can even make friendship bracelets at a special bar hosted by The Bead Shop.

Get tickets at virginhotels.com/new-orleans Makeup lovers will have lots to enjoy as well! Tacos del Cartel in the CBD is talking glam squads with makeup artists to make Swifties sparkle brighter than ever for the show. Whether you make it to the show, decide to celebrate in Style all weekend long or just end up at the right place at the right time this weekend sounds like a Love Story between New Orleans and Taylor Swift. The Taylor Swift Era’s Tour takes place at the Ceasar’s Superdome from October 25th - October 27th.