TECH SUPPORT: Call Centers in Latinamerica
By the I.T. Guy
Click aqui para español->"Call Centers"
The massive use of technology nowadays requires a more and more advanced level of knowledge to solve and overcome technical problems with the different devices that we use.
To offer technical support to users, many American companies have found that Latin America has an ideal workforce to support this mission, as it not only offers high quality technical support, but also offers service in Spanish to the more than 35 million Spanish speakers who reside in the United States and who have an annual purchasing capacity of 432 billion dollars.
Thanks to the American influence in Latin America and to the fact that many Latin Americans have resided in the United States, it is easy to find bilingual personnel in this region. Multinational companies find qualified employees and manage to save costs in salaries when operating in Latin America, and although this practice causes controversy in the United States because it takes jobs abroad, outsourcing benefits these companies and Latin American countries.
With VoIP technology, or over-the-Internet calls, call centers can operate from any country and receive multiple calls, as if they were taking place within the same geographical area. Call centers are not limited to offering technical support. Call centers can perform other functions like telemarketing, sales, surveys, appointments, cell phone activation, fund-raising, and reservations, among others.
Many people who lived in the United States and who return to their country of origin, either by choice or in many cases by deportation, seek employment in these call centers because their English proficiency allows them to get a competitive job, and also because they get to work with peers who share similar interests and lifestyles influenced by their time living in the United States.
In some cases, the English proficiency of these representatives is so good that the customer never realizes that the call is being answered in a different country. The countries in Latin America where most call centers are located are Mexico, Guatemala, and Costa Rica. 65% of calls from the United States are answered outside of the country.
The high demand for call center jobs in Latin American countries has created a need for schools to offer higher level English classes since many college students seek part-time call center jobs while pursuing their careers. A full-time job at a call center is well seen in Latin America. These jobs created by American companies have become a great source of employment and contribute greatly to the economy of Latin American countries.