VIVA NOLA is positioned to engage the underserved Hispanic demographic with relevant and engaging content while giving advertisers a platform to reach the Latino consumer.

There is no one single Hispanic market. Hispanic consumers are as diverse as any others. Let us design your cross-cultural campaign with specific approaches for different income levels, acculturation, age and lifestyles. 

  • Hard copies delivered to key businesses across Greater New Orleans including Jefferson, Orleans and St. Tammany parishes. 
  • Growing subscribers data base receive digital version of VIVA NOLA 
  • Featured articles and advertisers’ presence on social media channels 
  • Videos, promotions, and coupons through QR Codes 

Demographics:

  • Greater New Orleans area residents and visitors.
  • 25-44 Age group
  • Digitally savvy
  • Trade/College educated
  • Native Spanish speakers
  • Accultured Latino/Hispanics
  • Culturally engaged-English speakers
  • Spanish language enthusiasts

Sections:

Cover Story, Business Development, Tech Talk, Health Check, Somos Nola, Colores y Notas, De Moda Nola, Events, Mascotas Pets, Vivir Mejor, Events. 

Why bilingual content?

  • Use of Spanish allows targeting of a niche market that prefers content in native language. 
  • Localized content in English allows targeting second and third generation Latinos who embrace their heritage and choose English as main language. 
  • Use of both languages allows Spanish-enthusiasts to test and practice their language skills. English speakers who enjoy Latin American culture can stay informed about companies, initiatives, venues, culture, and events taking place locally in the Latino community.

 

Advertising Space:

Full-page, half-page vertical and horizontal, and fourth-page ads available. For rates and further information contact:

Contact:

AnaMaría Bech                                             

Director                                                          

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Sales

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Additional Services: Graphic Design, Photography, Video production, TV Commercials, Voice Over, Translation.

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Publisher's Note

I moved to the United States almost 20 years ago, and as a sports fan, I couldn't stand the fact that I did not understand how American football worked.

It was impossible not to get infected by the passion and the love New Orleanians have for the boys in the Black and Gold, so I made it a point to learn the basics and join the fun of watching the beloved Saints play.

I was lucky to suffer with a weak team only for a few years, and I was fortunate to be part of the WHO DAT Nation when they made it to the Super Bowl in Miami.

Even though the Super Bowl we wished for this year did not happen, our team gave us a great season, and off the field, many Saints players are doing so much for this community through their foundations and giving back some love to their fan base. Today, The Saints continue to be an essential driving force of our community.

It is amazing what passion and pride can do for the city of New Orleans. The Saints gave us an incredible season! I know we’ve had a few weeks of coping, and many people have decided to party away from television sets the night of the championship game, but I still want to thank the New Orleans Saints for all the joy they gave us this last season.

Like most of you, I'm always proud to yell out loud WHO DAT!

AnaMaria