Events

VIVA NOLA is positioned to engage the underserved Hispanic demographic with relevant and engaging content while giving advertisers a platform to reach the Latino consumer.

There is no one single Hispanic market. Hispanic consumers are as diverse as any others. Let us design your cross-cultural campaign with specific approaches for different income levels, acculturation, age and lifestyles. 

  • Hard copies delivered to key businesses across Greater New Orleans including Jefferson, Orleans and St. Tammany parishes. 
  • Growing subscribers data base receive digital version of VIVA NOLA 
  • Featured articles and advertisers’ presence on social media channels 
  • Videos, promotions, and coupons through QR Codes 

Demographics:

  • Greater New Orleans area residents and visitors.
  • 25-44 Age group
  • Digitally savvy
  • Trade/College educated
  • Native Spanish speakers
  • Accultured Latino/Hispanics
  • Culturally engaged-English speakers
  • Spanish language enthusiasts

Sections:

Cover Story, Business Development, Tech Talk, Health Check, Somos Nola, Colores y Notas, De Moda Nola, Events, Mascotas Pets, Vivir Mejor, Events. 

Why bilingual content?

  • Use of Spanish allows targeting of a niche market that prefers content in native language. 
  • Localized content in English allows targeting second and third generation Latinos who embrace their heritage and choose English as main language. 
  • Use of both languages allows Spanish-enthusiasts to test and practice their language skills. English speakers who enjoy Latin American culture can stay informed about companies, initiatives, venues, culture, and events taking place locally in the Latino community.

 

Advertising Space:

Full-page, half-page vertical and horizontal, and fourth-page ads available. For rates and further information contact:

Contact:

AnaMaría Bech                                             

Director                                                          

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Sales

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Additional Services: Graphic Design, Photography, Video production, TV Commercials, Voice Over, Translation.

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Publisher's Note

Mixing Traditions

It is no cliché. New Orleans has a wonderful mix of traditions that add to the charm of this amazing city. With the holidays in full-swing, we can enjoy holiday-centered, free events like simple walks around traditional neighborhoods to see the elaborate Christmas decorations, Caroling in Jackson Square, attending the gospel and jazz concerts at St. Louis Cathedral and St. Augustine Church, watching the technological light display during Luna Fête, and visiting the beautifully decorated hotel lobbies in town, among others.

 There is one tradition in Louisiana that is so unique and that I hope to experience this year: The Bonfires on the Levee. Just thinking about seeing the pyres, the fireworks display and its reflection on the river during a cold night and having a warm drink while learning about this tradition from our River Parishes' neighbors sounds like an amazing way to soak in some of the culture around us.

Though the original purpose of the bonfires is unconfirmed, fitting the storyline of Papa Noel following the lights on a pirogue being pulled down river by alligators to deliver presents is such a tale. It involves a mix of many elements that are unique to the culture that has shaped the city of New Orleans.

I just love being able to experience different traditions and learning about the ways diverse groups of people who have made New Orleans their home, celebrate the holidays

Happy Holidays!