P.O.W.E.R.

P.O.W.E.R.

By Andrea Mejia

Click aqui para español- >El Poder de P.O.W.E.R.

A few years ago, Tammy O'Shea, Marketing Manager of Fidelity Bank, had the vision of creating a program for businesswomen and clients of the financial institution.

Although it took time to convince the Board of Directors, thanks to the presence of Katie Crosby as Chairman of the Board and the perseverance of O'Shea, who believed in her dream, P.O.W.E.R. (Potential of Women Entrepreneurs Realized) became a reality in October of last year, and already counts with almost 400 members.

Its director, Liz Broekman, has given her soul, life, heart, and even her wardrobe, to this powerful initiative, which has as its main objective to generate growth opportunities for business owners so that they can prosper and engage in powerful businesses. Broekman believes that the program has been very successful because "women take care of each other. It is part of our nature."

P.O.W.E.R. holds informational and educational seminars for its members. The "P.O.W.E.R. Hour" is very unique. At the end of every quarter, a group of around 10 members participate in a powerful hour at a particular branch, where they have breakfast together, and discuss a particular topic. This setting serves as an opportunity to get answers, share experiences and learnings, and generate new ideas for developing their businesses.

At Fidelity Bank they welcome you in a friendly way, and you do not feel that you enter a regular bank, but you feel part of a community. To be a member of P.O.W.E.R. you just need to have a bank account with Fidelity Bank. Membership applies to female business owners and partners, executives, directors, or leaders of nonprofit organizations.

As a member of P.O.W.E.R. you are added to a directory where other members can find and recommend you, which is the most valuable part of this program for entrepreneurs, since a recommendation is essential for businesses to thrive. P.O.W.E.R. sponsors events of organizations, such as New Orleans Business Alliance (NOLABA), American Business Women Association (ABWA), NABO, the Hispanic Chamber of Commerce, among others, and their directives make sure to support the initiatives of its members.

Through P.O.W.E.R., women entrepreneurs are featured in marketing campaigns, which serves as additional exposure for their businesses. Activities like "happy hours," seminars and executive lunches are part of the benefits for women in P.O.W.E.R.

Beyond these benefits, it is fun that checks, cards and other materials are purple, a feminine color that identifies us as powerful women, and that makes us feel unique and important. What are you waiting for, as a woman entrepreneur, to be a part of this powerful program?

Andrea Mejia

Writer/Escritora

Better Living/Vivir mejor

Colombia

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Publisher's Note

Ready for the outdoors!

Although we do not have very well defined seasons, the weather changes enough to create different vibes in and around the city.

The moderate Spring weather accompanied with sunny clear skies is inviting to get back to the outdoors and be more active. The backyard also gets more use in the form of the very Louisiana tradition of the crawfish boil, which we learn more about in our food section.

Short day-trips are perfect during Spring and the Northshore offers some amazing destinations for nature and food lovers. Just sitting down on the bank of the Tchefuncte River, looking at the boats pass by can be a relaxing change of pace and scenery.

In this edition, we visit the Northshore to explore some of the Latin restaurants in the area. We will be coming back to enjoy the different places and activities that the Northshore has to offer. St. Tammany hosts a vineyard, a safari, strawberry and blueberry patches, breweries, swamp tours, museums, kayaking, and tubing, among so many other interesting things. The Northshore is the perfect destination when you need a little getaway.

But for now, we prepare to get outdoors in New Orleans to enjoy the great music during French Quarter Fest and to see the national and international superstars coming to Jazzfest. See you out there!

AnaMaria