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New Orleans Premier Multicultural Magazine
Even though there are no guarantees that the calendar year changes, we hope 2021 will be better. Our faith is strong!
As awful as 2020 has been, it taught many of us transcendental lessons. For me, it was adaptability, compassion, creative thinking, understanding, being open to opportunities, and putting health at the top of the priorities.
Because of the changes due to the pandemic, we at VIVA NOLA provided more services than ever. Some were community-oriented, like the live translation of the Governor’s COVID-19 and hurricane updates, which were critical for our Spanish-speaking audience.
We also provided interviews with community leaders and organizations with important information and resources to everyone in the metro New Orleans area. We partnered with Fox 8 News to provide content in Spanish on their website.
Business-wise, we pivoted from a print outlet to a multimedia platform that includes the website, social media, and television. Instead of shrinking to the challenges, we rose to the occasion and strengthened the VIVA NOLA brand. We also launched our corporate streaming services and consulted many organizations on transitioning from their regular in-person events to successful, dynamic, virtual productions.
We launched a unique virtual festival featuring local artists with music, dances, poetry, and were able to give more exposure to advertisers and local businesses. We launched Hola Salud with Ochsner Health, a series to promote a healthy lifestyle and educate Louisiana’s Spanish-speaking community.
We have been working hard to make all of this happen, and we are proud of having pivoted to create these different projects and initiatives. We hope to continue to support our community, our leaders, and small businesses. We expect the economy to reactivate, so the many impacted companies can thrive again. We are here for you and want to be ready to help businesses reach out to our multicultural audience as soon as they bounce back!
Stay safe! Happy Holidays and Happy New Year!