- Published in Leaders
- Written by Super User
Women Inspiring Change: Luz Lobos
Article in Spanish / Versión en español >>Latinas que Inspiran: Luz Lobos
Synergy Design Group, led by Luz Lobos, has achieved remarkable success through passion, perseverance, and core values. Luz, who immigrated from El Salvador, founded Synergy Design Group with a clear vision: to bridge the gap between marketing and face-to-face engagement. Her journey, marked by challenges and growth, demonstrates the power of resilience, the importance of investing in people, and a strong vision.
Luz’s passion is immediately evident. She believes in creating environments where clients thrive and feel empowered. This is reflected in Synergy Design Group’s tagline, “Through Our Workday,” which was born from client praise. The company crafts impactful experiences for trade shows, corporate events, and installations, ensuring clients are empowered and proud. They align client goals between Europe and the U.S., forging a global presence.
Luz faced challenges as a woman and a minority in her field. However, she refused to be limited, focusing on strong teams and core values. This led to significant growth, a new warehouse and an acquisition. “I took the For Sale sign, scratched off for sale, and just wrote New Synergy Warehouse and pasted it up on my desk,” Luz recalls. “And, I even sketched it out similar to what it looks like now and put it there and figured it out.” This shows her unwavering belief and determination.
Synergy Group’s strategy centers on a supportive culture, team development through workshops, and an “abundance” mindset. Luz believes leadership is about serving others. “A real leader is not there to set the law or be a boss,” she states. “You’re there to give people the resources they need to succeed and help them grow.” This philosophy strengthened her team and led to Inc. 5000 recognition.
Luz’s story is one of perseverance. Through challenges like Hurricane Katrina and the pandemic, she innovated and thrived. Her ability to find silver linings and her commitment to growth have been crucial.
Ultimately, Luz’s success reflects her strong self-belief and vision. She urges entrepreneurs to embrace their ventures fully. “If you’re starting a business, are you willing to put it all out there?” she asks. “I said, you put your house, you put everything that you own and believe it into a business.” Her journey inspires, proving that passion, perseverance, and core values make any vision possible.