For the Spanish version of this article, click here>>Blanca E. Johnson: Reinventando el éxito

Nicaraguan, by the Grace of God, Blanca E. Johnson grew up in a family of successful business owners. From a young age, she learned the value of good customer service and hard work while helping at El Coliseo, her family’s restaurant. Beyond providing high-quality food, she also shared her artistic talents as a classical dancer, playing the guitar, singing, and wearing colorful costumes. Sandino, the revolutionary leader of Nicaragua, forced her family to move to Miami, and El Coliseo found a new home. After a few years, the restaurant closed due to her father’s illness, and Johnson sought a new career. 

Working for a recognized financial institution, she advanced rapidly, learning every job in detail until becoming the head of compliance. “I don’t like breaking the rules,” says Johnson, which made the position a great fit for her. As a risk analyst, she worked internationally, achieving great success and recognition. Johnson earned a good salary and had a life full of luxuries. When she found members of the bank’s staff were breaking the rules, including senior executives, she had to report it. Doing so cost her a 30-year career in the banking industry due to retaliation. “I went from having everything to having nothing.” 

She found herself in a dark place, battling depression. In hindsight, Johnson saw this as a turning point. God, she believes, was showing her a better path. “I had become a very arrogant person,” she admits. In 2011, her sister welcomed her in New Orleans. 

Once again, she had to reinvent herself. Johnson recovered financially, working for cruise ship companies and Pan-American Life. Within five years, she had bought a house. More importantly, she transformed into a more humble and compassionate person, a change she is proud of.

In 2018, she decided to work independently as a Realtor for Keller Williams, and as she had done many times before, she learned everything about real estate. With her previous experience in finance and business management, Blanca has all the tools needed to get results for her clients. “Nothing stops me from achieving my goals,” she says.  

Johnson’s achievements speak volumes about her capabilities. As the V.P. for KW Chispa Southeast, a Top 20 Selling Producer and host of the American Dream TV Show, she has proven her expertise in the real estate industry. Her motto, “With Blanca, it is possible,” instills confidence in her clients that they can achieve their dream of finding a new home. 

In New Orleans, Johnson reinvented herself, found love, and currently dedicates herself to motivating those around her to achieve their goals. She firmly believes success is always within reach, regardless of one’s starting point. “The only block you have in life is yourself,” she says. Johnson is a pioneer of home-buying seminars and is committed to educating her clients with her direct and honest personality. “What I wouldn’t buy for myself, I wouldn’t sell to a client,” she asserts, underlining her dedication to her clients’ success. To buy or sell a property, contact her at (504) 496-5100 or This email address is being protected from spambots. You need JavaScript enabled to view it..

For the Spanish version of this article, click here>>BERTHA CERNA, Agente de Bienes Raíces

When Bertha Cerna sees in her clients’ faces that they have found the perfect place to call home and the sincere gratitude from the sellers when the property gets sold, it is the most rewarding moment of her work.

Cerna, a Latter & Bloom / Compass Realtor, has a wealth of knowledge and a unique skill set that allows her to succeed. Her communication in both Spanish and English, honed during her time as a professional interpreter and teacher, allows her to simplify complex real estate concepts, which is a significant advantage for clients navigating the buying and selling process.   

As an immigrant from Honduras who has called New Orleans home since 2001, Cerna profoundly understands and appreciates the family values within the Hispanic culture. She is deeply committed to helping the Hispanic community in Louisiana achieve their dream of homeownership. Her expertise in the local real estate market and understanding of Hispanic buyers’ and sellers’ unique needs make her an invaluable resource. 

Cerna is up-to-date on market trends and assistance programs offered in New Orleans that allow for low monthly payments and government subsidies for first-time buyers. She educates her clients about the possibility of qualifying for loan programs with low down payments and benefits that improve depending on their credit score. Additionally, Louisiana residents who can provide proof of income and a Social Security Number (SSN) or Individual Taxpayer Identification Number (ITIN) have the opportunity to purchase property. “The dream of having your own home is now closer with the facilities available; it may even cost less than the high rental prices that many people pay today,” she says.  

When purchasing a home, Cerna is a dedicated guide, supporting her clients every step of the way. From conducting research and home inspections to understanding insurance and choosing the best title company for closing, Cerna is a trustworthy advisor. She manages negotiations, clarifies real estate terms, discloses financial qualifications, and identifies companies that offer the best loan options. For clients looking to sell their properties, Cerna provides comprehensive support, creating a detailed market analysis to establish the best price, distributing listings on multiple platforms, handling legal aspects and inspections, and negotiating offers. With Cerna, you can feel confident and reassured throughout the entire process. 

 “I feel very proud when I see Hispanics achieve their goals. I admire hard-working men and women who, through action and discipline, use their earnings to invest, buy and sell property, and achieve financial success.” 

With a kind, warm personality, and a friendly smile, Cerna earns the trust of everyone involved in the transaction. With professionalism, experience, thoughtfulness, and the support of her experienced team, Cerna is ready to help you take the next big step of your life, whether purchasing the home of your dreams or finding a luxury vacation property. Call or text Bertha Cerna at (504) 617-3681 or write to This email address is being protected from spambots. You need JavaScript enabled to view it.. 

Visit her webpage to see her listings at https://berthacerna.latter-blum.com/

For the Spanish version of this article, click here>>Cineasta Alejandro de los Ríos

With a unique background that spans Nicaragua, other Latin American countries, the East Coast, and New Orleans, Alejandro de los Rios, a half-Cuban, half-Venezuelan creative, embarked on a journey in the film industry. After graduating from Ithaca College in New York, his initial pursuit of sports journalism led to a shift towards multimedia and, eventually, cinematography, a passion ignited by New Orleans’ vibrant creative scene.

De los Rios honed his skills through various projects, including commercials, band profiles, and behind-the-scenes shoots. He credits Robert Rodriguez for teaching him about directing.  Quentin Tarantino, Martin Scorsese, YouTube tutorials, and NOVAC (where he currently works) were sources for his filmmaking education.

The turning point in Alejandro de los Ríos’s career came from participating in the Emerging Voices Directors Lab at the New Orleans Film Festival. The program’s grant, mentorship, and peer support not only enabled him to create a short film but also solidified his commitment to filmmaking as a profession.

De los Rios emphasizes the importance of collaboration and community in filmmaking. He values diverse perspectives and believes in fostering a creative environment where the “best idea wins,” and has established a solid crew for over ten years. “I quickly learned that you can’t make movies alone. It’s important to create a community,” he says. This collaborative spirit is evident in his work, which includes documentaries and original short films like Jalapeño Andretti, Seafood Gangster, and Distant Mardi Gras.

His latest short, Game Day Ritual,  a sports comedy about three friends who kidnap the star player of their favorite team to perform an occult ritual they believe will finally win them a championship, mixes everything he likes. The film was chosen to premiere at the New Orleans Film Festival and Shreveport’s Prize Fest in October. With a concept for his next movie ready, de los Rios hopes to shoot in Colombia or Venezuela, where he has been reconnecting with his Latin American roots.

De los Rios remains committed to sharing his knowledge and passion with aspiring filmmakers, ensuring the next generation is equipped to tell their stories through film. Check out his film during the New Orleans Film Festival and learn more about this talented cinematographer by visiting FromtheRiverFilms.com.

For the Spanish version of this article, click here>>Bella Cervantes: Una trayectoria de resiliencia e impacto

By Axel Rosa

Meet Bella Cervantes, a remarkable 12-year-old entrepreneur whose spirit shines brightly through her jewelry company, Brave Bella Bead Co. Located across the Hammond, Baton Rouge, and New Orleans areas, Bella and her mother, Robin, create beautiful, high-quality bracelets for all occasions. But this venture is more than just a business; it’s a testament to resilience, creativity, and the power of giving back.

Bella’s journey has been anything but ordinary. Diagnosed with retinoblastoma, a rare eye cancer, at just two years old, she courageously underwent treatment that resulted in her losing her right eye. Defying the odds, she personalized her prosthetic eye with designs inspired by her passions, like soccer. Today, she stands as a symbol of hope, fully cancer-free and dedicated to using her platform to raise awareness for childhood cancer.

Bella’s mission sets Brave Bella Bead Co apart: “YOUR STYLE. YOUR IMPACT.” For every bracelet sold, they donate some proceeds to childhood cancer organizations, making a tangible difference in the lives of those affected. Through speaking engagements and bead-making events, Bella shares her story and fosters connections with her community. Her joy in meeting new people and helping others deeply fulfills her entrepreneurial journey.

Bella’s work has gained recognition, including winning the People’s Choice award at the Young Entrepreneurship Academy competition and receiving support from professional soccer players. With dreams of playing soccer at the collegiate level and expanding her business, Bella exemplifies determination and heart, serving as a source of motivation for all.

Through Brave Bella Bead Co, Bella inspires others to overcome challenges and pursue their dreams, proving that no obstacle is insurmountable. As Robin, her mother, proudly states, “Bella has taken the bad and turned it all around for good,” making her not only a young entrepreneur but also a beacon of inspiration for many.

As we continue to celebrate the remarkable women in our community, we are delighted to showcase Adriana Zambrano. Adriana's journey is a testament to the power of diversity in the insurance industry. Born in the U.S. to an Ecuadorian family, she brings a unique perspective to her work as a Latina in the insurance world.  

As an insurance broker and principal of Goosehead Insurance, Adriana enjoys her job because it allows her to help the people of Louisiana and Texas save money and better understand their policies. She has been establishing her agency and is proud to celebrate this June her third year in business!

She also enjoys networking, amplifying her network of customers, and strengthening her relations with other professionals in the community. When she isn’t working, Adriana plays pickleball to have a good time with friends and stay active. 

In envisioning the future of the New Orleans area, Adriana believes, “prioritizing the protection of our city is paramount. Strengthening our infrastructure, such as hardening the grid and fortifying roofs against hurricanes, would enhance our resilience and safeguard our community's well-being for future generations.”

We are grateful for professionals like Adriana, who are looking out for the members of our community! 

By Axel Lola Rosa

Yesenia Guadalupe Mendoza, born in New Orleans, Louisiana, and raised in Kenner, is a singer who found her passion for music fueled by the likes of Ciara and Ashanti during the early 2000s. Growing up surrounded by all genres of music, she discovered solace in songs and karaoke, using music to express her emotions and fill her time constructively.

Since a young age, Yesenia’s love for singing has remained unwavering. Memorable experiences, like auditioning for American Idol at 17, shaped Yesenia’s musical journey. 

Despite her nerves, the experience sparked a desire to continue pursuing her love for singing. Music has always been a constant, from performing for stuffed animals in her youth to dreaming of singing Adele’s emotional ballads, performing at local talent shows, and singing the National Anthem.

Despite the demands of being a spouse and a mother of two, Yesenia always carves out time to sing, making space for her passion. Whether belting out tunes for her family or recording in her home office, music remains integral to her life. Looking ahead, she dreams of captivating audiences at local restaurants on weekends, offering a glimpse of her talent and love for singing. 

With a supportive family background intertwined with music, Yesenia’s journey as a singer continues to evolve, adding rhythm and melody to her vibrant life. She is also a henna tattoo artist, so book her for your next henna tattoo or eyebrow appointment through her Instagram,    @hennabyyeseniaandmore.

Para leer este artículo en español, presiona >>>Líderes: Juan Francisco García

Get to know our community leaders in New Orleans, like Juan Francisco García, Multimedia Journalist and TV Host

Where are you from?  I’m from San Pedro Sula, Honduras. I’ve been in New Orleans since September 2022. 

Where did you go to school? I attended high school at Instituto Tecnológico Administración de Empresas (Intae). I received my degree in Communications and Publicity from the Universidad de San Pedro Sula (USAP).

What does your job entail? As a news reporter for Telemundo 42, my job is to inform the Hispanic community. I contact community leaders, organizations, and authorities to provide our community with helpful information that can help. I have to stay active on social media all the time.

What do you enjoy the most about your job? I love it when my videos or reports help someone. I want my interviews to make a difference, entertain, inform, inspire, and make people feel special.

What is your favorite activity in New Orleans? I enjoy going downtown for a drink, and why not Bourbon Street? There’s always something fun to do in New Orleans. I also enjoy walking or having coffee in City Park. 

What is your favorite food? Chinese fried rice and noodles. But being from San Pedro Sula, baleadas and pollo con tajadas have a special place in my heart. 

What hobbies or activities do you enjoy? I enjoy going to the movies, especially horror movies. I also like to go on road trips and visit new places. I enjoy going to dinner with my partner, too. We’re foodies! 

What makes you proud of your heritage? I see being Hispanic as my superpower. I’m proud of being Honduran and hope my people in Honduras are proud of me. 

What makes you proud about being in New Orleans? I like that New Orleans has a vibrant Hispanic community. Seeing Hispanics as leaders and entrepreneurs makes me proud. New Orleans has an enigmatic and magical personality that I enjoy.

Para leer este artículo en español, clic >>Del Alto Valle, Café con Propósito

It is uncommon to meet an entrepreneur with Paola Barona’s passion. Her dedication to her product, Del Alto Valle Coffee, clearly goes beyond creating a successful company. Barona has a full-time corporate job and dedicates her free afternoons and weekends to importing, promoting, selling, and distributing fresh Colombian coffee roasted by herself in New Orleans.

On a trip to a farm in the central mountain range of the Andes, in the town of Ulloa, Colombia, Barona became interested in the process it takes behind enjoying an excellent cup of coffee. Thousands of families in Colombia depend on coffee farms. Hundreds of families on one farm depend on Del Alto Valle Coffee to continue working and surviving.

That is where Barona’s motivation comes in. She created Del Alto Valle Coffee and seeks to position it well in the American market to care for the farmers. Their beans come from a single farm and make a gourmet and artisanal coffee packaged in 4 presentations: Original, MadreMonte, Pink Bourbon, and Geisha. When you try any of these varieties, each cup of coffee results in a sensory journey that emanates the richness and diversity of the best coffee in the world.

The Del Alto Valle Coffee brand was created due to the economic difficulties that the pandemic generated for farmers. “I was on the farm, and I saw how the farmers of Colombia’s most important product did not receive any help. I thought they deserved better treatment and thought of a way to help them,” says Barona. Her small production has received a great reception from supermarkets in the New Orleans metropolitan area and online consumers. From conscious planting and production to carefully designing its packaging, Barona protects the quality of her coffee.

Believing in that quality, she decided to participate in the first NOLA Coffee Festival, an event in which large commercial brands and recognized artisan brands from different parts of the world with years of experience in the industry gathered to showcase their coffee.

Del Alto Valle Coffee, a new brand unknown to many, with a team of one person, was crowned champion of the competition, receiving the most coveted title, Best Brewed Coffee. “I didn’t even understand when they said my name. The person beside me told me I had won the prize, and I couldn’t believe it,” said Barona. Del Alto Valle Coffee’s Geisha variety, represented by an orchid on its packaging, was the champion among around 40 competitors with decades of experience.

The Geisha variety is Del Alto Valle Coffee’s most precious and limited edition. “It is a difficult grain to obtain,” explains Barona. Geisha coffee is renowned for its distinct and complex flavor profile. It often exhibits floral and tea-like aromatics and other delicate floral elements. Its vibrant acidity, nuanced sweetness, and clean, silky body characterize the taste. Tasting notes might include hints of tropical fruits, stone fruits, and citrus. Geisha coffee is known for its rarity and limited availability. The trees are less productive than other coffee varieties, and the meticulous care required during cultivation, harvesting, and processing further restricts the quantity of Geisha coffee produced. The altitude of the land where it grows provides optimal conditions for Del Alto Valle Coffee’s geisha bean, and caring for it is the task of the families who cultivate it.

That’s why, beyond demonstrating the excellent quality of Del Alto Valle Coffee, the brand exists with the mission of supporting the education of the children of the families of the coffee farmers. Barona seeks to make the company self-sustainable but dedicates all profits to funding educational projects for children in the Ulloa region. By purchasing any variety of Del Alto Valle Coffee, you are enjoying a great cup of coffee and allowing 150 families from three towns to receive school supplies and Christmas gifts and have a better quality of life.

Supporting the families is the reason that moves Barona to create the best coffee: highlight the work of the families who take care of each bean and reward them for their hard work, ensuring they can have a decent, fair source of employment.

If you want to impress someone with good taste this Christmas or surprise your friends and family on any occasion, gift the best Colombian Coffee roasted in New Orleans. You can find Del Alto Valle Coffee at your favorite supermarket or order online at delvallecoffee.com.

Para español clic: Construye tu Network

By Lisa Barback

Strong business relationships are key to your success. I could go into all the networking reasons to get out there, but if you’re reading this, you will likely know the “why.” Let me commend you on your desire to be a leader!

You are one person with a limited number of hours a day. You must find a way to use your time efficiently and effectively. You need people and information (resources) you can trust. You can build trust through relationships.  Family, friends, and business associates are part of your circle of trust. Find a business group that fits your needs. If you’re at a table where everyone agrees on everything all the time, you are most likely at the wrong table. Don’t roll your eyes.  Growing will bring about change. The challenge is to implement the change that works for your business. We all need space to learn about a different view, with time to digest the information and some room to explore deeper before seeing a new light.

Westbank Business & Industry Association (WBIA) was created by a handful of businessmen that realized what they did mattered, and they needed a voice to share their needs and concerns with area leaders, and state 

officials. As the years went on the leaders learned that the group created a strength among themselves that supercharged their individual personal growth. WBIA continues providing business leaders opportunities to explore, learn, and grow.  Your business earns credibility when you are active in the community. Networking at monthly meetings, attending special events, or participating in committees increase your visibility and ability to connect and communicate as you cultivate new business relationships.  

There are a host of civic groups and business organizations out there. Find one that feels comfortable and engaging with space for you to grow! Are you looking for a site for a new business? Did you know that Jefferson Parish is rezoning the industrial districts? Have you met your Parish Councilperson? Have you seen the recent development in Plaquemines Parish? Do you need help to train new employees? There is a list of items that will eventually drop on your desk, and you will have questions. Make the time to build relationships and create the resources you need to make informed decisions.  

Introduce yourself at a WBIA monthly luncheon. We have educational topics on the workforce, economic development, governance, and on occasion, sports (we are all fans). Look us up while searching for your new professional development experience. Come to learn and leave with some restored hope and renewed strength that you are not alone. 

En Español>>Líderes: Axel 'LOLA" Rosa

Axel Lola Rosa is an Artist Manager and the founder of South 25 Entertainment

“I’m an Artist Manager learning something new daily, and I love connecting with other music/entertainment-related individuals. The goal is to put all New Orleans on the Map, not just my Latino Community. So let’s connect y’all!”

Where are you from? I was born at Charity but raised in Metairie. If you know, you know! My heritage is Honduran. 

What is your favorite plan in New Orleans?  I love to grab a to-go drink at Good Friends in the French Quarter and stroll around, then jump on the streetcar and wander on Magazine St. for snacking and shopping at various places. 

What is your favorite food? Honduran food! But overall, everything. I’m a big boy, and that’ll never change!

What kind of hobbies or activities do you enjoy? Walking at the lakefront, spending time with my close friends and their kids, and volunteering. I love attending food-focused festivals and events and, of course, going to live music shows! I also enjoy reading entertainment/gossip and business-related articles.

Where did you go to school? I graduated from Grace King High School in Metairie. I earned my Associate Degree in Business & Management from Delgado Community College. Later in life, I earned my Bachelor’s & Master’s in Entertainment Business from Full Sail University in Orlando, FL. 

What does your job entail? I handle all business affairs for music artists and entertainers I represent. I currently manage a local Latin Artist, E.D.G. El Agresivo, which includes financing and managing his brand and music marketing, scheduling and finding recording studios, producers, engineers, and other collaborators. 

Why did you get into this field? The industry caught my attention as a child. I used to buy CDs with my allowance and listen to them while reading the credits. I was fascinated with production and the behind-the-scenes. I also read tabloid and pop culture magazines and got upset hearing how some of my favorite artists signed record deals that did not financially benefit them. So, I decided to educate myself and use my powers for good! 

What do you enjoy the most about your job? The awesome people from different walks of life that I get to collaborate with and eventually befriend! 

What is the best advice you’ve received? I have three memorable tips: 1. Do everything as it was for God and not for me, a client, or a boss, with love and respect. 2. Always be humble; don’t speak but listen. 3. Write everything down! 

How do you support your community? I volunteer for non-profit organizations. I am on the Board of the Hispanic Chamber of Louisiana Young Professionals Committee. Currently, we are raising money for our scholarship fund! 

What makes you proud of being in New Orleans?  That I am actually from here. Our city is unique and the closest thing to Europe if you think about it! When you share that charisma with the outside world, whether going on vacation or a business trip, those people get a feel for our city based on our mannerisms and how we like to have a good time! Business-wise, I’m proud because I stand out in my unique industry, and it’s bringing light to the Music City we should be known for. 

What makes you proud of your heritage? The delicious food we make, the sense of unity when I run into another Latino at the store or park, and what some Latinos have accomplished in the U.S.A. and our home countries!

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This article was made possible thanks to the support of the New Orleans Jazz and Heritage Foundation.

Andres Fuentes, a New Face on Local News

By AnaMaria Bech

Click aqui para español- > Andrés Fuentes, una cara nueva en las noticias locales

Andres Fuentes is one of the new faces on local news. He joined the WVUE Fox 8 team in January as the only bilingual on-camera reporter. A native of Kenner, Fuentes is a Rummel Raider and a Loyola University graduate.

Though Spanish isn’t his primary language, Fuentes grew up speaking Spanish to his grandmother at home. As a third-generation Mexican American, his bi-cultural upbringing will help Fuentes connect with the Latino community in the Greater New Orleans area, just as he did at his previous job in Biloxi.

During his first year as a reporter at WLOX, Fuentes had a year flooded with constant updates during the Covid crisis and a busy hurricane season. Fuentes provided this information also in Spanish, serving the non-English speaking population during a critical time. His goal is also to help the Spanish-speaking community in our area.

Fuentes is very excited to return home and live out his dream of reporting the news in his community.

Jannette Zorrilla
Executive Producer, WVUE Fox 8 Morning Edition

Click aqui para español- >Jannette Zorrilla Productora Ejecutiva, Fox 8 Morning Edition

Where are you from?
I was born in New Orleans, but my blood is 100% pure Colombian. Both of my parents are from Caicedonia, Colombia.

Where do you reside?
Post-Katrina, we moved to Metairie, but I grew up in St. Bernard Parish.

What is your favorite plan and place in New Orleans?
I love going out and experiencing new restaurants. I enjoy going to festivals, parades, and concerts.

What is your favorite food?
This is a tough one. There are too many wonderful options to choose! I would say seafood makes up most of my top 10.

What kind of hobbies or activities do you enjoy?
I’m an avid Saints and LSU fan. Watching the games with friends and family is so much fun! I love to read and one my greatest joy is watching and supporting my nieces/nephews play sports, dance, compete or just playing in the backyard.

Where did you go to school?
High school: Andrew Jackson High School, Chalmette, LA. I was part of the last all-girl graduating class.
College-University: University of New Orleans
Degrees: Bachelor of Arts, Drama & Communications

What does your job entail?
I’m the Executive Producer for FOX 8 Morning Edition. It’s a weekday, 5.5-hour newscast. We are the number one morning newscast in New Orleans. I supervise the editorial content, strategy, and morning staff.

Why did you get into this field?
I knew I wanted to be a journalist when I was in the 7th grade. I serve the public by presenting factual, objective information. We hold officials accountable. We provide information to keep the public safe during severe weather events such as hurricanes. We clearly explain issues that impact the public and at times offer entertainment and uplifting stories of hope.

I used to watch WVUE as a child, so it was a thrill when I got my college internship in 1993 and was hired shortly afterwards. I’ve been with WVUE ever since.

What do you enjoy the most about your job?
While I enjoy the day-to-day news production, getting a chance to work on special projects, like documentaries, is great. I really get to delve into a topic, do research and create something brand new.

What would you tell someone who wants to get into this field?
Be prepared before you walk into a newsroom. Consume the news, whether it’s print, TV or digital. Get the apps, follow news organizations on social media. If you want to be a journalist, you must stay current with the news, understand how it’s presented.

What is the best advice you’ve received?
No one has a monopoly on good ideas.

How do you support/help your community?
Over the years, I have worked with various Spanish-speaking agencies to help keep the community informed. I’m especially excited about FOX 8’s partnership with Viva NOLA. Besides offering a bi-weekly on-air segment in FOX 8 Morning Edition at 8 AM where we provide the news in Spanish, FOX 8 News has a web page too, www.fox8news/espanol.

What makes you proud of your heritage?
My family taught me to be extremely proud of Colombia. The language, the people, the food, the traditions, the music. It all colors my life beautifully.
Jannette has won several local and state awards for her newscasts and special broadcasts, including a Regional Edward R. Murrow award for a documentary and a Regional Suncoast Emmy award for a documentary celebrating WVUE’s 60th Anniversary.