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VIVA NOLA is positioned to engage the underserved Hispanic demographic with relevant and engaging content while giving advertisers a platform to reach the Latino consumer.

There is no one single Hispanic market. Hispanic consumers are as diverse as any others. Let us design your cross-cultural campaign with specific approaches for different income levels, acculturation, age and lifestyles. 

  • Hard copies delivered to key businesses across Greater New Orleans including Jefferson, Orleans and St. Tammany parishes. 
  • Growing subscribers data base receive digital version of VIVA NOLA 
  • Featured articles and advertisers’ presence on social media channels 
  • Videos, promotions, and coupons through QR Codes 

Demographics:

  • Greater New Orleans area residents and visitors.
  • 25-44 Age group
  • Digitally savvy
  • Trade/College educated
  • Native Spanish speakers
  • Accultured Latino/Hispanics
  • Culturally engaged-English speakers
  • Spanish language enthusiasts

Sections:

Cover Story, Business Development, Tech Talk, Health Check, Somos Nola, Colores y Notas, De Moda Nola, Events, Mascotas Pets, Vivir Mejor, Events. 

Why bilingual content?

  • Use of Spanish allows targeting of a niche market that prefers content in native language. 
  • Localized content in English allows targeting second and third generation Latinos who embrace their heritage and choose English as main language. 
  • Use of both languages allows Spanish-enthusiasts to test and practice their language skills. English speakers who enjoy Latin American culture can stay informed about companies, initiatives, venues, culture, and events taking place locally in the Latino community.

 

Advertising Space:

Full-page, half-page vertical and horizontal, and fourth-page ads available. For rates and further information contact:

Contact:

AnaMaría Bech                                             

Director                                                          

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Sales

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Additional Services: Graphic Design, Photography, Video production, TV Commercials, Voice Over, Translation.

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Publisher's Note

Spring Fest Time

With the warmer days ahead, everyone is ready to soak up some sun and get back to the outdoors.

Music is the center of it all. We prepare our wallets to support us during every festival coming up that brings the talented musicians on-stage and the food vendors to serve their signature creations. This month is the third edition of Top Taco, an event that has grown exponentially each time.

This event, that takes place on March 14th this year, has become a great avenue for restaurants and their business owners and for the promotion of mezcal and tequila brands. Latino cooks and restaurateurs have been able to connect to the New Orleans community, and Top Taco has allowed exposure to many restaurants, including little mom and pop's that otherwise American residents of New Orleans would have never known.

With Agave Week happening March 10th to March 14th and its tasting events, seminars and parties at the ACE Hotel, Top Taco is sure becoming a New Orleans signature event. We are excited about its growth because it gives visibility to the growing Latino community and some of its great culture.

 Enjoy the wonderful Spring events and don't forget to tag VIVA NOLA in all your pictures!

AnaMaria