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VIVA NOLA is positioned to engage the underserved Hispanic demographic with relevant and engaging content while giving advertisers a platform to reach the Latino consumer.

There is no one single Hispanic market. Hispanic consumers are as diverse as any others. Let us design your cross-cultural campaign with specific approaches for different income levels, acculturation, age and lifestyles. 

  • Hard copies delivered to key businesses across Greater New Orleans including Jefferson, Orleans and St. Tammany parishes. 
  • Growing subscribers data base receive digital version of VIVA NOLA 
  • Featured articles and advertisers’ presence on social media channels 
  • Videos, promotions, and coupons through QR Codes 

Demographics:

  • Greater New Orleans area residents and visitors.
  • 25-44 Age group
  • Digitally savvy
  • Trade/College educated
  • Native Spanish speakers
  • Accultured Latino/Hispanics
  • Culturally engaged-English speakers
  • Spanish language enthusiasts

Sections:

Cover Story, Business Development, Tech Talk, Health Check, Somos Nola, Colores y Notas, De Moda Nola, Events, Mascotas Pets, Vivir Mejor, Events. 

Why bilingual content?

  • Use of Spanish allows targeting of a niche market that prefers content in native language. 
  • Localized content in English allows targeting second and third generation Latinos who embrace their heritage and choose English as main language. 
  • Use of both languages allows Spanish-enthusiasts to test and practice their language skills. English speakers who enjoy Latin American culture can stay informed about companies, initiatives, venues, culture, and events taking place locally in the Latino community.

 

Advertising Space:

Full-page, half-page vertical and horizontal, and fourth-page ads available. For rates and further information contact:

Contact:

AnaMaría Bech                                             

Director                                                          

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Sales

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Additional Services: Graphic Design, Photography, Video production, TV Commercials, Voice Over, Translation.

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Publisher's Note

There is an idea that most Latino immigrants who come here lack education, and thus are bound to perform jobs that require more physical abilities than intellectual ones.

The laborers usually receive a negative stigma, even though the United States society requires these types of jobs to function properly. It is important to us to remember there is dignity in any job. 

In our Líders section, we feature Mari Alejos-Puente, an entrepreneur who is succeeding in the cosmetics’ industry. She graduated from Tulane University and Xavier University and she told me how her mother and her grandmother  were part of the cleaning crews at these institutions, respectively, and how proud they were to see her obtain her undergrad and master degrees.

It is a beautiful thing when you know ladies like this mother and grandmother work hard to give a better life to their children. I wanted to mention this as a side note, because it is important to highlight their efforts, just as much as the effort of the highly skilled professionals we are featuring in our cover story.

In our cover we feature three Latin American physicians who are giving individuals a second chance in life with through their commitment and work at the Ochsner Transplant Institute.

Let his note be a reminder that Latinos, in every field, are providing their skills, talent, and sacrifices every day to make the United States a culturally and economically stronger society.

AnaMaria