The Rosa Cousins: EDG El Agresivo & South 25 Entertainment
By Cody Downey
Click aqui para español- > Los primos Rosa: EDG El Agresivo y South 25 Entertainment
After years of not talking with one another due to fighting within their family, cousins Kevin and Axel Lola La Rosaa met up once again while Lola was on Spring Break from Full Sail University. They reconnected through music when Kevin showed a song to Lola. Upon finding out that his cousin made the single, Lola was shocked.
“Before I left, he just did hip hop and rap, and he was just mumbling like all these other dudes,” Lola Rosa said. “When he came home and played the reggaeton track, I was like, ‘Oh my God. This is it.’ I asked, ‘Would you like me to manage you?’ and we’ve been working ever since.”
With Lola now in charge of South 25 Entertainment, armed with both a bachelor’s and master’s in Entertainment Business, and Kevin becoming reggaeton artist EDG El Agresivo, the Honduran-American cousins are working to make a name for themselves in the music industry.
Growing up listening to plenty of different music types, Kevin said that he was inspired to begin a music career of his own after seeing how others were doing the same.
“I had just seen friends who were recording, and I felt that maybe one day I could do that,” he said.
Now, Kevin is known as EDG El Agresivo, a shortening of Edgardo’s middle name and adding “The Aggressive” as “something for the ladies.”
His first official single, “Sufrimiento,” was released in March 2020. The single is produced by Bless the Producer, who served as a producer on fellow reggaeton artist Ozuna’s debut album “Odisea.”
Kevin says his music is inspired by his past relationships, which helps him make what he calls “sad pop music.”
“[My exes] They broke my heart, so that’s how it inspired me to write heartbreak songs,” he said. “Everything comes from the heart.”
Joining an already competitive industry with many others out there, Lola said that his cousin is different from other Latino artists because he is from New Orleans.
“We want to incorporate our red beans and rice culture with our arroz and frijoles culture,” he said. “We’re not Latinos from Miami; we’re not from PR [Puerto Rico], we’re not from Texas or Mexico. We’re from New Orleans with our big Central American population here, and that’s what is going to make EDG El Agresivo stand out.”
They highlight that they are from New Orleans by making the city prominent in their videos and content.
“Everything we’re doing we’re not outsourcing. We’re not going out of state to shoot; we’re not going to the beach in Miami with a bunch of hot girls to film,” Lola said. “Everything is going to be Louisiana. It’s literally going to be in people’s faces.”
The launch of his entertainment company South 25 Entertainment, was something Lola had in his head since he was a child. Within his place of power, he is glad to have the freedom for his cousin to write what he wants without push back.
“It’s just really about having creative control. I don’t want anyone to tell my cousin you can’t release that song,” he said. “With us, if we hit a blow, that’s our loss, not a billion-dollar corporation’s.”
However, the collaboration between the pair has meant more for them than just business. Lola and Kevin have rekindled their relationship after growing up apart due to their mothers not speaking to each other. Axel says that this project brought the two of them closer together.
“We never hung out, we never argued, we never really did anything but see each other now and then for the holidays, and that’s it,” he said. “But now, we’re always texting; we’re always communicating. I feel like, even though he is my baby cousin, he’s more like my little brother.”
With Kevin’s new single, “Amor Ciego,” coming out around Valentine’s Day and their continuous hard work, the Rosa cousins feel that they will succeed together being the yin to the other’s yang.
“He’s not educated. I’m educated. I don’t know how to write music. He knows how to write music,” Lola said. “But, for a music business entity, it takes not just an artist, but it takes someone behind the artist to carry them.”